I'm Jason. For more than 25 years I've led design where the technology was new and the answers weren't written down: mobile innovation at HTC and T-Mobile, voice at VoiceBox, and now AI products I build myself.
Open to senior design leadership roles, and fractional or consulting work.
The technology keeps changing, from footwear to the web, mobile, voice and now AI, and the way I lead changes with it. A new category needs a different team than a mature one, so I build each team around the product. What stays constant is the goal: turn an undefined problem into a product people actually use.
Turn an ambiguous space into a clear direction product, engineering and business can build against.
A 0-to-1 bet needs prototypers and researchers; scaling it needs systems thinkers and specialists. I shape the team to the stage of the product, and change it as the product grows.
Human factors and field research, from athletes at Nike events to teachers in real classrooms.
Get concepts in front of people fast, in whatever medium answers the question. Today that often means working software.
Roadmaps, business cases and a team shaped around the product, not the org chart, from 0-to-1 concept through launch.
Every category I've worked in went through the same two curves. The numbers on the chart are my six eras; pick one to see where that category stood when I started, and what I led.
When I started building with generative AI in 2025, Gartner had just placed it in the trough of disillusionment.
That's when the real work starts: framing the problem, directing the model, and testing until the result holds up in real use.
Curves after Gartner's Hype Cycle, Rogers' Diffusion of Innovations and Moore's Crossing the Chasm. Points 1–5 are my read of where each category stood; point 6 follows Gartner's 2025 placement of generative AI.
Each number matches a point on the chart.
Ambiguity is the job.
I start by exploring, not defining. The answer takes shape through the design.
Prototype before you persuade.
A working thing ends more arguments than a deck does.
Design is how a team decides.
My best work gets product, engineering and business committed to the same direction.
Keep your hands on the material.
Leading design doesn't mean leaving it. I still make things, and these days AI makes that faster.
Five products I've framed, directed and tested with AI since 2025. Pick one to see what it does and how it's made.
The best new music I hear plays behind Explore posts, and it's gone by the time I scroll on. This Chrome extension keeps the songs and turns them into a playlist.