I'm Jason. For more than 25 years I've led design where the technology was new and the answers weren't written down: mobile innovation at HTC and T-Mobile, voice at VoiceBox, and now AI products I build myself.
Open to senior design leadership roles, and fractional or consulting work.
The technology keeps changing, from footwear to the web, mobile, voice and now AI, and the way I lead changes with it. Every team and every problem needs something different. What stays constant is the goal: turn an undefined problem into a product people actually use.
Turn an ambiguous space into a clear direction product, engineering and business can build against.
Human factors and field research, from athletes at Nike events to teachers in real classrooms.
Get concepts in front of people fast, in whatever medium answers the question. Today that often means working software.
Roadmaps, business cases and multidisciplinary teams, from 0-to-1 concept through launch.
Every category I've worked in went through the same two curves. The numbers on the chart are my six eras; pick one to see where that category stood when I started, and what I led.
When I started building with generative AI in 2025, Gartner had just placed it in the trough of disillusionment.
That's when the real work starts: framing the problem, directing the model, and testing until the result holds up in real use.
Curves after Gartner's Hype Cycle, Rogers' Diffusion of Innovations and Moore's Crossing the Chasm. Points 1–5 are my read of where each category stood; point 6 follows Gartner's 2025 placement of generative AI.
Each number matches a point on the chart.
Four products I've framed, directed and tested with AI since 2025. Pick one to see what it does and how it's made.
Makers were 3D-printing physical turntables just to film their prints. I designed and shipped one that runs in a browser tab.
Ambiguity is the job.
If the problem were already defined, someone would have written the playbook for it.
Prototype before you persuade.
A working thing ends more arguments than a deck does.
Design is how a team decides.
My best work gets product, engineering and business committed to the same direction.
Keep your hands on the material.
Leading design doesn't mean leaving it. I still make things, and these days AI makes that faster.
To find out, I ran a ground-up home, a structural remodel and a land subdivision as architect, general contractor and owner of the client experience. User-centered design, iterative decisions and systems thinking held up in an industry that rarely uses them.